Your E-mail Newsletter: The Basics

When designing your newsletter always keep in mind the amount of time you can expect your reader to spend viewing your newsletter. Everyone today is information hungry, but always in a hurry. How you display your content within your newsletter can capitalize on this assumption.What Information Should I Include in My Newsletter?Obviously this will depend on your business and the audience in which you are marketing, but here are three recommendations:- Announcements: Include recent information...

Why Don't My Subscribers Listen to Me?

I received a very good question from a subscriber and I wanted to share it with you:"I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?"Honestly, there could a lot of factors involved in the low open rate. If 8 or 9 actually open it and then you get 1-3 click...that's pretty good. But the problem here, seems to be with getting people to open the darned email.Here's a couple things to think about:1....

Writing Effective Newsletters

It's obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome. To persuade your audience to read what you have to say, you should follow some basic rules:1. Know your readership My point here is that a newsletter for internal use will not serve for external readers. The two readerships are...