I'm going to start very quickly by asking you all a question: most of you are business owners, why did you get into business? What was the core reason that you went into business?
Delegates give reasons
Forced situations, to gain some improved lifestyle, to gain more financial independence those sorts of Reasons? To gain more control over your destiny and your time. Better quality of life, the link into lifestyle again. In my experience the key reasons, apart from forced situations, the key drivers are wanting financial independence, wanting control and also wanting some fulfilment that is not being achieved already through what you are already doing.
Also in my experience, order to achieve those passions and visions of what you want to achieve for the future - that better lifestyle, that more control - then you and your business need to be working for you rather than you working for it. What I want to do in this session is focus on understanding all the dimensions within a business both from an external perspective as well as an internal perspective. Most business owners just get caught up with the internal matters, getting the production of the business working, getting customer acquisition working and getting the actual business done, the technical work.
However, not so much time is spent focussing on the other core elements. So, what I would like to do is to share with you a number of principles that will enable you to separate these different dimensions and understand them more clearly. It will give you ways, I'm sure; of helping you to create new customers but also maximising the return that you are getting from your existing customer base.
In addition to that, I am a passionate believer in systematisation within a business and I'll explain what I mean by that, and finally there are important people issues (that we have already discovered today) that impacts dramatically on the effectiveness of your business.
There are certain elements that the business experts have identified as survival requirements for business. There are two key factors - Firstly the business needs to produce results for customers. Throughout this I am referring to everyone as customers but you may refer to them depending on whether you provide a product service or treatments, clients or patients. But I am referring to everybody as customers.
The key is that word
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